The discussion with Liam Austin centres around online workshops, both live and evergreen, and their effectiveness in generating leads and paying customers.

The key concept emphasized is the "quick win," a simple yet impactful result achieved within a short timeframe.

The example provided is a 19-minute workshop on obtaining three referrals in three minutes. This quick win builds trust and credibility, making participants more receptive to subsequent offers.

Unlike webinars, workshops do not require a sales pitch at the end, as participants are more likely to engage in a conversation about enrolling in higher-priced programs.

The goal is to convert participants into trusted customers, ideally by charging a fee for the workshop, which demonstrates their commitment and enhances the perceived value.