Does sleazy, pushy car salesman give you the ick? Have you encountered similar sales or marketing tactics in the online coaching industry? I’m willing to bet you have, we all have! Bro-marketing is the status quo, but to be honest, it needs to go!

In this episode, Debbie gets a little spicy and shares her opinions on bro-marketing tactics and why she believes that quite frankly, they need to get.in.the.bin! She explains exactly what bro-marketing is, how it’s ego-driven, self serving and can be harmful for customers and even take away their consent. She highlights 3 ways that bro-marketing comes up in the online coaching industry and shares her personal experience with the pushy sales tactics that she ended up regretting.

Key takeaways from this episode

• Be unapologetically yourself, share your opinions and don’t be afraid to be different! That’s what will make you stand out from your competitors. If you are 100% authentic AF, the market won’t be oversaturated, because you’ll be the only one in it! 

• Bro-marketing relies on fear and scarcity tactics to pressure customers into making quick purchasing decisions. It takes away the consumer’s critical thinking ability and in some cases, their consent.

• It shows up in the coaching industry as - a false sense of urgency + scarcity, hyper-focused on monetary success and lack of transparency + authenticity.

RESOURCES MENTIONED IN THIS EPISODE:

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