Sign up to save your podcasts
Or
Share Ep 3: Why does Google Analytics disagree with your Meta (Facebook) Ads data?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 3: Why does Google Analytics disagree with your Meta (Facebook) Ads data?
As a marketer or business owner, you've likely encountered discrepancies between Google Analytics and Meta (formerly Facebook) Ads data, leaving you puzzled and wondering which source to trust. In this episode, we delve into the reasons behind these inconsistencies and guide you in making sense of the conflicting data.
Twitter:
Bryan: @bryanecano
Rishabh: @rishabhmjain
LinkedIn:
Bryan: https://www.linkedin.com/in/bryancano/
Rishabh: https://www.linkedin.com/in/rishabhmjain/
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.
View all episodes
By Measurement TalksAs a marketer or business owner, you've likely encountered discrepancies between Google Analytics and Meta (formerly Facebook) Ads data, leaving you puzzled and wondering which source to trust. In this episode, we delve into the reasons behind these inconsistencies and guide you in making sense of the conflicting data.
Twitter:
Bryan: @bryanecano
Rishabh: @rishabhmjain
LinkedIn:
Bryan: https://www.linkedin.com/in/bryancano/
Rishabh: https://www.linkedin.com/in/rishabhmjain/
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.