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Ep #3: Why Marketers Make Great Project Managers w/ Christina Bottis
82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.
On this episode, I interview Christina Bottis, CMO at Coyote Logistics
What we talked about:
- Career Journey: Mentors who encourage you to leave the comfort zone are everything
- Customer Journey: Creating the buyer journey starts with empathy with the buyer
- Personal Journey: How to love your work travel and keep yourself balanced
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
View all episodes
By Uberflip82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.
On this episode, I interview Christina Bottis, CMO at Coyote Logistics
What we talked about:
- Career Journey: Mentors who encourage you to leave the comfort zone are everything
- Customer Journey: Creating the buyer journey starts with empathy with the buyer
- Personal Journey: How to love your work travel and keep yourself balanced
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.