This week we continue our deep dive into the alarming trend that is taking place in the marketplace. Why are 53% of reps are missing quota during an economic upturn? And why has this trend been in decline for 5 straight years? In this episode we take a look at how reps can shift the mindset of "what’s in it for me" to "what’s in it for my customer". Stop and ask yourself: Does your customer feel that they are the priority, or do they feel pressure?