In this episode, Becky and Jeremy talk to Frank from G'day Frank. Frank is a brand identity designer, podcaster, speaker, and has over a decade of experience as a designer.

We get into an in-depth conversation about what branding is, how it has many moving parts,  that it needs to be simple and how it trickles to every area of your business.

We discuss what the current trends are and how you can apply them to your business. Frank goes into detail about how everyone has a brand, whether they know it or not. He breaks down how to use this to your advantage by leveraging your personal brand.

Check out Frank online and you will see his fun personality in all of his content. He talks about why it's important to show your personality to connect with people on a personal level, and why being the face of your brand can help customers form a deeper connection with your product or service.

Frank leaves us with some good tips! One, always be evolving. Your brand is forever growing, so grow with the times. Two, consistency is the best policy. Keeping customers happy and making them feel familiar at every touchpoint, is the key. 

We wrap up by asking frank if branding is worth the investment. Now, since we are asking Frank, of course, he is going to say yes. But he explains why in a very convincing, insightful way. 

If you want to connect with Frank, visit him here:

Website - https://www.gdayfrank.com/

Instagram - https://www.instagram.com/gdayfrank