It has never been more important to ensure our customers have a thorough understanding of our message. We need to amplify our message with more clarity and more colourful storytelling. In this episode, I interview Sean B. Pasternak, AVP of Global External Communications at Manulife about telling a brand story for a company focused on regulatory products, in a post-COVID society. 

Key takeaways from this episode: 

• It's okay to cross over “to the dark side” from working as a media professional, to working on an internal brand communications team.
• Telling brand stories is crucial in today’s landscape.
• There is still a role for traditional PR in our evolving society.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!