What Is Content Design? It's a discipline created by Sarah Richards (now Winters) while transforming GOV.UK from hundreds government websites into a single resource. It has been adopted by other governments such as the US, Australia, and New Zealand. Meta (Facebook) formally switched to content design, embedding content designers across every product team. Companies like Shopify, Atlassian, Apple, Google, and Microsoft have followed.

Why It Matters. Most websites are written inside out - reflecting what the organisation wants to say. Content design flips that and starts with what users are actually trying to do.