What does a NASCAR-style pit crew changing tires have to do with high-performing business culture? Quite a lot, as it turns out, and Bob Parker is the man who puts people – quite literally – into the action to discover that for themselves.

Bob is a Speaker, Experience leader, Management Consultant & Facilitator and Author of "The Pit Crew Challenge: Winning Customers Through Teaming." The "Pit Crew Challenge" also serves as the name of Bob's benchmark program for the last many years, a metaphorical learning experience that builds high-performing cultures leading to greater efficiencies. He does this by bringing an actual late model (NASCAR-style) race car to people.