Jack is Vice President and Entrepreneur-in-Residence at Digital Trends with focus on Brand & Social Media marketing strategies. A visionary entrepreneur and thought leader with a passion for startups, leadership & technology, Jack has had multiple exits as co-founder & CTO of several companies.
Here are the highlights of our conversation with our guest:
Jack is passionate about tech, leadership and innovation. It lies in tech in general but he is very much into anything else new and innovative.
Jack’s adventures started when he is just months old when his family left Vietnam as refugees in a boat. En route, they were robbed by pirates and he got kidnapped. His story led him to Portland, Oregon where his father became an entrepreneur and allowed him to see how businesses are run even as a child. He interacted with customers at the early age of 6 and created opportunities for the business which led him to deviate from the path that his parents had set out for him. He founded a start-up company, grew a business and had the chance to invest in other companies.
He started his journey with Digital Trends when he met the founders of the company. With his passion in tech, he found his way in as a mentor and he later on became involved as in Brand & Social Media.
Jack role is the one assessment of the business as far as opportunities are concerned. This includes having their writers’ amazing content get to the right eyes, and as many eyes as he can, for example.
Jack shares that engaging with your audience is a big deal so they work on responding to them as much as they can and finding out what they are really interested in. They use social media, like Twitter polls, Instagram and Facebook, to create conversations and allow people to express themselves.
Facebook is the best platform for engagement as users can engage within comments, they can choose a range of reactions for posts, and it allows them to have the discussions that the company needs.
Jack would love to see the advancement of robotics and artificial intelligence but he also finds it scary what could happen. He thinks that we are not quite there yet but companies are learning from the different AI tools and assistants.
Data gathering tools, such as geolocation, is very important in our mobile society and we are only seeing the tip of the iceberg in terms of what that data can do for us.