Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,” just the exact steps she takes to find hidden winners, fix underperformers, and squeeze every last drop of performance out of Meta, Shopify, and your landing pages.

In this episode, you’ll learn:

• What to check first on Saturday morning
• How to spot high-engagement, low-conversion ads worth iterating
• What comments, clicks, and demos can tell you about hidden angles
• How Warp Drive unlocks fast landing-page testing
• How to prioritize builds without burning efficiency
• The creative iteration system Aves uses all weekend long

#dtc #ecommerce #blackfriday #cybermonday #marketingpodcast #adcreative #performancecreative #metaads #creativestrategy

00:00 — Introduction: The Saturday Morning Black Friday Check-In

02:00 — How Aves Approaches Creative During BF/CM Weekend

04:00 — What She Looks for First in Meta + Shopify

06:00 — Using Comments to Validate Offer & Sentiment

10:00 — Fixing High-Engagement, Low-Conversion Ads

15:00 — Reading Product + SKU Data to Guide Creative

17:00 — Output, Spend, and Avoiding Overproduction

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