Melissa Agnes is the President and Co-Founder of Agnes + Day Inc. She is a sought-after keynote speaker and, as a consultant, she helps global brands and government entities prevent and manage a wide range of issues and crisis, ultimately guiding organizations to implement what she calls a crisis-ready culture.

 Today, Melissa explains the importance of knowing the difference between an issue and a crisis and the effect of social media when it comes to negative issues and viral videos.