In this video, Henry shares an exclusive embroidery business strategy call with one of the thousands of embroiderers who have started their businesses with Ricoma. He explains his famous pricing formula, which embroiderers have used to develop a pricing structure that works for their current and future business. Henry strongly recommends pricing your embroidered items based on time because, after all, time is money. But more importantly, it's the only way you'll never undercut yourself and price what your craft is truly worth. Watch the video to find out how Henry works out the math with his time-based pricing formula for embroidery.

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