If you build it, they will come. Or will they? In this episode we break down the most frequently mentioned notions we hear about crowdfunding – from not needing to do lead generation when you have an existing email audience, driving traffic with PR, referral marketing with influencers, to avoiding launching a campaign in December, and the cases in which these do or don't hold true.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].