The Digital Utopia Podcast

Ep 30 - [Quick Hit] What Technology is Needed to Empower RevOps?


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Does the technology in your company empower RevOps? In this [Quick Hit] episode, Frank Cowell and Joseph Freeman provide a brief overview of the five technology categories you need active in your organization to support a RevOps strategy. The five categories of technology include: 

  1. Service Software 
  2. Sales Software 
  3. Marketing Software 
  4. Middleware 
  5. Reporting/Dashboarding Software 

Only through the collection of these software applications can your company begin to create an accurate and actionable overview of your entire customer journey so you can gain clarity around the experience your customer has as they move from one lifecycle stage to the next.

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The Digital Utopia PodcastBy Frank Cowell and Joseph Freeman

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