The NXT LVL Podcast

EP 30 - Rhyme & Reason with RIK


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EP 30 -

Rhyme & Reason with RIK

Your host // Nat Hodges

Our guest // Ricardo (RIK) Lye

This week we sit down with creator, collaborator, and performer RIK - a man who embodies working from the ground up to running his own production company, meeting the needs of artists all over the world.

A natural sceptic and rebellious thinker, the blueprint of the ‘real world’ didn’t quite fit him, and he went to chase new experiences to define his world.

He moved forward by pushing boundaries, constantly challenging the status quo, and elevating himself into new territories on the regular.

To gain perspective of the dedication to his craft, RIK started out in the pre-internet world, spending his days burning CDs, and hitting the pavements and clubs to sell his albums by night.

A master via repetition - turning out 8-10 songs in a week, every week, to collaborate with some of the country best talent and international artists.

But it wasn’t always about rubbing shoulders with the greats, and popping champagne - there was immense pain the lessons - the dark times, gaining closure and navigating from rock bottom.

On a quest for the truth, but having fun in the process, and reflecting to provide insight on his next move.

It’s all about the energy - soak it in.

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