In today’s modern world, how can your marketing strategy stand out? This is what Derek Peterson will talk about today. Derek is the founder of Adapt Media Agency and the host of the Adapt You Podcast. At age 13, Derek’s journey as an entrepreneur began with the neighborhood phone directory & cold calling 120+ homes to pitch his lawn care services, with equipment he didn’t yet own! With sheer persistence & an innate affinity for marketing, he landed 35+ clients that year, spawning this young entrepreneur. Through both personal & professional journeys, Derek has become fascinated & committed to helping people/businesses execute the change needed to grow and thrive. Through this passion, Adapt You & Adapt Media were born. With the top-ranked “Adapt You” Podcast & focus on impacting others, Derek has rubbed elbows with influencers such as Tony Robbins, David Goggins, & James “The Ironcowboy” Lawrence. He helps his personal coaching clients tap into who they are, what they want & who they wish to become.

In this episode, Derek shares marketing strategies in today’s modern world. From building trust to choosing the right platform, he talks about what you can do to bring your product or service to more people and to the right people. 

There’s a lot of value in this episode, so listen in!

[00:01 – 09:45] Opening Segment

• I introduce today’s guest
• Derek’s background
• How he got into marketing
• Running a medical distribution business
• Starting a marketing firm
• Getting into real estate

[09:46 – 31:14] Media Agency Founder Shares Marketing Strategies

• How marketing has evolved in the syndicating space
• Change is constant
• It’s all about getting attention
• Derek talks about strategies in marketing
• Building trust is everything
• Use the right platform
• The importance of having a great website
• Derek’s thoughts on newsletters
• Dealing with challenging niches
• Why working with artists is challenging

[31:15 – 31:36] Closing Segment

• Derek’s next goals
• Connect with Derek
• Final thoughts

Tweetable Quotes:

“The way in which people’s attention is changing, you’re going to have to adapt and change or you’re going to fall in your face.” - Derek Peterson

“The first thing that we try to get people to understand when it comes to how we market their syndication business is understanding what we’re actually doing here. We’re not selling real estate, we’re not selling your deal, we’re not selling your asset class, we’re selling one thing - and that’s trust.” - Derek Peterson

Resources Mentioned:

• Adapt Media Agency
• Adapt You Podcast

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Socials and Links

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