Welcome to another episode of Brand Builder TV where we bring your insight straight from the world of branding! We talk to people who are in the trenches, and joining us today to share his perspective on the power of perception is P.J. Dixon. P.J. is a speaker and international transformational coach who helps people who struggle with low self-esteem and with an unconscious mind that prevents them from having the life they want. He is the perfect embodiment of what it means to create your life rather than becoming a victim to it as he suffers from a rare form of muscular dystrophy which has bound him to a wheelchair and over the years severely restricted his bodily freedom.