In this episode of The WTiN Podcast, we talk to Beth Esponnette, co-founder of the tailor-made jeans company Unspun. 

Founded in 2015 by Esponnette and her two co-founders Walden Lam and Kevin Martin, Unspun makes jeans on demand by first scanning the customer’s body to find the perfect fit, and allowing the customer to choose features such as hem length, fabric, and rise. The inspiration for starting the company boiled down to the founders’ frustration with mass manufacturing, waste, and being forced into wearing the unnecessary and arbitrary construct of clothing sizes. So, they decided to do something about it and rethink the process with the technology available today. 

In this podcast, Esponnette talks more about the company’s back story and the process of building a customer the perfect fitting jean. Initially, a scan of the body had to be carried out in-store, but since Covid-19, Unspun has now developed a process to do this using a mobile phone. She also talks more about the unsustainable nature of mass manufacturing, and how the pandemic has been good in terms of encouraging the textile & apparel industry to make some much-needed changes. Elsewhere, Esponnette speaks of the company’s future plans moving forward.