Straight Talk for Business frequently speaks with entrepreneurs who have evolved their business to new levels. This conversation is no different. 

Jeff Leitman is the Montréal-born entrepreneur who co-founded Killer Concepts Inc. in 2011 and still serves as its President & CEO from Irvine, California. Before jumping into start-ups, he spent a decade on the bigbox retail side as a category buyer, experience he credits with giving him the sourcing, merchandising, and P&L chops that drive the business today.  

Killer Concepts began with impulseprice mobile accessories and has since grown into a multi-brand consumergoods house with multiple brands, such as Piggy®, Rocksteady Audio and now Hell’s Kitchen™ cookware.  

Jeff’s is an interesting story . . . the “simple suctioncup phone stand shaped like a pig” turned into a runaway hit after Walmart put it at every checkout. More than 20 million units sold in four years, proving that a 50cent item can bankroll a portfolio strategy if the volumes are there.  

Through sister company Rocksteady Corp., Killer Concepts released the Rocksteady Stadium 2.0 line in 2025: hifi drivers, 30hour battery, daisychain to “unlimited” speakers, and an addon portable subwoofer that fills out 150 ft² backyard parties without WiFi or an app.  

Leitman’s newest play is Hell’s Kitchen PFASFree Hybrid Cookware.  It is stainless tri-clad pans with a ceramic non-stick surface that avoids “forever chemicals.” The line launched in early 2025 and quickly expanded to knives and pizza ovens, riding consumer and regulatory pressure to clean up non-stick coatings.  

What makes Jeff interesting 

• Jeff is customerservice CEO: He still answers emails and calls customers himself, using feedback loops to tweak products and policy in real time.  

• Bootstrapped resilience: He scaled production to multi-million unit runs, survived pandemic supplychain shocks, and kept ownership rather than take VC money. 

• Crossindustry agility: From $3 checkout trinkets to $400 speaker bundles and premium cookware, the Killer Concepts playbook is to spot a massmarket gap, design fast, outsource manufacturing, and leverage retail relationships built during his buyer days. 

Bottom line Jeff Leitman runs Killer Concepts like a ‘consumergoods laboratory’: quick to prototype, obsessive about retail presentation, and willing to pivot from piggy-shaped phone stands to PFAS-free pans whenever he senses the next wave of impulse buys. 

Jeff Leitman [email protected] 714.443.1111