Sean: Question from Mich. I'm a former employee. As someone who wants to enter the coaching industry, there you go, or any business of help, how can I manage the feelings of guilt when charging clients?

JM: I like the analogy that when someone is sick, you go to a doctor. Right? And you also pay for the service of that doctor. And when someone is going through a mental challenge, they also go to a psychiatrist and they're able to pay for that psychiatrist as well. So as a coach, I also know that this is actually one of the challenges that we're having as coaches. Like, “I just want to help that person, but you know, I also need to charge this client.”

So I think it's very important that if you want to be a coach, number one, really give value to what you're doing, your job, and how you're helping other people. And number two as well, let your client value what they're going to have with you as well as a coaching client. So I think it's very important that you, number one, give value to yourself and to what you do. And number two, help the other person value what you're able to offer him or her as well.

So yes, and God bless you. We need more coaches during this time as well. So yeah, I hope that helps.

Sean: That's really good. If I can add just one little thing.

JM: Sure.

Sean:  I always say when people don't pay, they don't pay attention. The people who give value to what you do, they're going to be willing to pay value for it. So, you know when someone's going to be a serious coachee and they really want to change their life. Or they just want some extra words that they want to hear, you know, they're not going to want to pay for that.

So I actually like people who pay better because I know that they're going to be valuable customers or clients to me as well. And the potential of them being a promoter or giving me word-of-mouth marketing is also a lot higher, so it's a win-win.

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