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Ep. 31 (Action Items): Derek Peterson - Building Trust Through Creating Content with Passion
In this Action Items episode, we’re bringing back Derek Peterson to the show! Derek is the founder of Adapt Media Agency and the host of the Adapt You Podcast. He has become fascinated & committed to helping people/businesses execute the change needed to grow and thrive. He helps his personal coaching clients tap into who they are, what they want & who they wish to become. Today, Derek shares how you can build trust with your audience through content creation. He also talks about how you can get your message out as someone new in the real estate industry. Also, Derek shares why passion and confidence are key attributes in marketing and content creation. Listen in!
[00:01 – 12:18] Content Creation as a Tool to Build Trust
- I welcome back Derek to the show
- Creating a platform to get your message out
- Providing value through a podcast
- Learn more by teaching
- Just do it!
- Other platforms you can consider
- Being a guest on podcasts
- Derek talks about writing books
[12:19 – 26:50] Passion is Everything in Marketing
- The importance of great branding and social proof
- Investing in a good marketing firm
- Marketing strategy for those without a portfolio
- People want to see passion and confidence
- Marketing for experienced syndicators
[26:51 – 28:38] Closing Segment
- How you can connect with Derek
- Final thoughts
Tweetable Quotes:
“When we're shopping for stuff, we're making decisions and choices based on how things look and how they connect with me. There's a science and there's an art to that. What stinks is that you can be a very, very good syndicator, or very, very good at what you do, but if your digital presence is lacking, when people go to check you out for social proof, as we'll call it, and it looks like garbage, people are going to dismiss you.” - Derek Peterson
“I think what separates a lot of people from being successful and not successful and being able to develop trust is passion. The way in which you talk, the way in which you deliver your information, the way in which you follow up and follow through… Honesty, but with passion and excitement that is delivered, and the knowledge that you have is delivered, will get you a long way.” - Derek Peterson
Resources Mentioned:
- Adapt Media Agency
- Adapt You Podcast
----------------
Socials and Links
Connect with Derek via his email and LinkedIn!
LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.
Get IN RHYTHM and follow The Multifamily Artists Podcast on Apple Podcasts, Audible, and Captivate
Visit our website to learn more about me and IN RHYTHM
Follow me on Instagram, Facebook, and Linkedin.
View all episodes
By Taylor CuIn this Action Items episode, we’re bringing back Derek Peterson to the show! Derek is the founder of Adapt Media Agency and the host of the Adapt You Podcast. He has become fascinated & committed to helping people/businesses execute the change needed to grow and thrive. He helps his personal coaching clients tap into who they are, what they want & who they wish to become. Today, Derek shares how you can build trust with your audience through content creation. He also talks about how you can get your message out as someone new in the real estate industry. Also, Derek shares why passion and confidence are key attributes in marketing and content creation. Listen in!
[00:01 – 12:18] Content Creation as a Tool to Build Trust
- I welcome back Derek to the show
- Creating a platform to get your message out
- Providing value through a podcast
- Learn more by teaching
- Just do it!
- Other platforms you can consider
- Being a guest on podcasts
- Derek talks about writing books
[12:19 – 26:50] Passion is Everything in Marketing
- The importance of great branding and social proof
- Investing in a good marketing firm
- Marketing strategy for those without a portfolio
- People want to see passion and confidence
- Marketing for experienced syndicators
[26:51 – 28:38] Closing Segment
- How you can connect with Derek
- Final thoughts
Tweetable Quotes:
“When we're shopping for stuff, we're making decisions and choices based on how things look and how they connect with me. There's a science and there's an art to that. What stinks is that you can be a very, very good syndicator, or very, very good at what you do, but if your digital presence is lacking, when people go to check you out for social proof, as we'll call it, and it looks like garbage, people are going to dismiss you.” - Derek Peterson
“I think what separates a lot of people from being successful and not successful and being able to develop trust is passion. The way in which you talk, the way in which you deliver your information, the way in which you follow up and follow through… Honesty, but with passion and excitement that is delivered, and the knowledge that you have is delivered, will get you a long way.” - Derek Peterson
Resources Mentioned:
- Adapt Media Agency
- Adapt You Podcast
----------------
Socials and Links
Connect with Derek via his email and LinkedIn!
LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.
Get IN RHYTHM and follow The Multifamily Artists Podcast on Apple Podcasts, Audible, and Captivate
Visit our website to learn more about me and IN RHYTHM
Follow me on Instagram, Facebook, and Linkedin.