“To truly achieve high revenue performance, you need to ensure you have THIS much dedicated to channel marketing within the overall marketing budget…”

Angela Leech loves talking incentives. As a Senior Research Director for Channel Marketing at Forrester Research, she has an in-depth view of what some of the world's top-performing companies are doing to grow their channel business. In this episode, she shares findings from a vast dataset to help us all start fixing the broken connections in our channels and reach our high-growth potential...