Building Tomorrow's Insurer

Ep 31 | Building Tomorrow’s Insurer | From Restaurants to Risk: Bill Deemer on Modernising Small Business Insurance


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What does it take to transform restaurant insurance into a data-rich, tech-forward experience that truly supports small businesses?

In this episode of Building Tomorrow’s Insurer, host and Kanopi CEO Nigel Fellowes-Freeman is joined by Bill Deemer, Head of Insurance at Rainbow, to explore how his team is redesigning small business insurance from the ground up. From launching in high-risk markets like Texas to building a platform tailored for restaurants and service-based SMEs, Rainbow is bringing discipline and innovation back to underwriting.

Tune in as Bill shares:

  • Why restaurants were Rainbow’s first frontier—and what they learned

  • How deeper, industry-specific data unlocks better coverage and pricing

  • The role of agents, relationships, and real-world insight in commercial insurance

  • Why Rainbow’s approach to prevention and risk visibility goes beyond the claims process

  • What’s next: scaling to beauty, wellness, and beyond

For anyone working in commercial lines, MGA growth, or insurance tech strategy, this is a must-listen episode on how to build coverage that truly serves small businesses.

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Building Tomorrow's InsurerBy Nigel Fellowes-Freeman


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