In this episode of Chain Reaction, Michael Ostroumov from FLOX is joined by Ross Jermy, Managing Director and Co-Founder of Move Parcel, to unpack the realities of last-mile delivery in a post-COVID world. From shifting consumer expectations and first-time delivery failures to courier fragmentation and rising congestion, Ross explains why moving parcels is no longer the hard part — managing information is. The conversation explores how software-first logistics platforms, smarter integrations, and data-driven decisions can dramatically improve delivery success, customer experience, and operational efficiency.

Guest Bio

Ross Jermy is Managing Director and Co-Founder of Move Parcel, a UK-based last-mile logistics platform built for e-commerce merchants. With a background spanning technology, banking, and parcel operations, Ross brings a systems-driven mindset to logistics. At Move Parcel, he leads the development of Move Ninja, a gamified, software-first order management platform designed to simplify shipping, improve visibility, and raise first-time delivery success for growing online brands.

Key Takeaways

• Last-mile delivery is an information problem, not a transport problem
• First-time delivery failure is the biggest cost driver in parcel networks
• E-commerce growth has reset consumer expectations permanently
• Courier aggregation enables speed, flexibility, and scalability
• Hyper-local delivery and consolidation may define the future

Chapters

00:00 Introduction and guest background

01:15 From tech to logistics

03:40 Why Move Parcel was founded

06:25 Post-COVID e-commerce realities

11:00 Inside the Move Ninja platform

14:25 Courier aggregation and integrations

17:15 Competing with Amazon

20:00 Ideal customer profile

24:30 The role of AI in logistics

29:15 First-time delivery challenges

35:55 One problem holding last mile back

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