Glenn Fisher is an author, copywriter, podcaster and speaker. He is the founder of AllGoodCopy.com. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. He currently writes copy for international businesses, brands and agencies. 

In this podcast, Glenn discusses how businesses can use copy to generate sales. He talks about his career history and his book, The Art of the Click. Find out what direct response copywriting is and the power of constant testing and using language that influences behaviour. 

He shares the framework which helps copywriters improve their copy, The 4 Us and FK Score and stresses the importance of making copy all about the reader. He states the value in learning on the job, reading outside of your industry and learning from your customers to write copy that sells.