Jordan Ryan chats with Mark Pattison about his journey with Porchlight, exploring the brand's origins and double branding strategy. They delve into Mark's café and real estate ventures, city moves, and staying competitive in the coffee industry. The discussion covers the economics of running a coffee shop, tackling burnout, and scaling growth. They also weigh practical education against real-world experience, profit margins, and entrepreneurial myths. Additional topics include holistic practices, psychedelics, live music, staffing challenges, and peer learning. The episode wraps up with insights into mushroom coffee preparation and wellness benefits.

(0:00) Introduction to Mark Pattison and Porchlight's Journey

(1:33) The Porchlight Brand: Origin and Double Branding Strategy

(2:03) Cafe and Real Estate Ventures: Inspiration and Moving Cities

(4:31) Real Estate Beginnings and Staying Competitive in Coffee

(6:33) Coffee Shop Economics: Running Costs and Financial Challenges

(12:11) Combatting Burnout and Scaling Business Growth

(16:19) Education in Business: Practical vs. Real-World

(18:11) Profit Margins and Entrepreneurial Myths

(21:58) Holistic Practices, Psychedelics, and Live Music Travels

(31:00) Staffing Challenges and the Power of Peer Learning

(34:26) Defining Success and Business Lessons

(39:29) Networking Value and Education Perspectives

(44:02) Mushroom Coffee: Preparation, Flavors, and Wellness Benefits

(46:34) Sponsor: Adaptogen Products