Empower's Andrea Book and Evan Dulaney are joined by Food Category General Manager John Oghia and VP, Consumer Brand Strategy - Research & Insights, Esmee Williams of AllRecipes to discuss how their site has been a welcome respite and source of inspiration during the COVID-19 global pandemic. They share which trends are popping and detail how a wave of new cooks are now heading to their site in these unprecedented times. Then, Empower VP of Marketing Meghann Craig calls in to share how businesses can Make It Personal in times like these.