Every business leader knows by now LinkedIn is one of — if not the — most effective social networks for expanding your brand. But how do you know your sales team is taking full advantage of the platform? We asked an expert. This week, Stephen King weighs in with Intero Advisory Founder and CEO, Colleen McKenna. As the leader of LinkedIn branding, sales, and recruiting enablement, Colleen shares her four pronged approach to social selling and on how to make your business stand out through the digital noise. Not only do we tap into Colleen's expertise in navigating LinkedIn, but she shares her own journey of building her profitable consulting business from her dining room table. Make sure to follow us on Twitter/Facebook/LinkedIn at @GrowthForce & Instagram at @GrowthForceHQ!