There’s a lot happening in the market place and the economy with inflation and increasing interest rates and we’ve talked about how this is impacting businesses in previous episodes. The thing to keep in mind is that there is always a way to find a strategic advantage to navigating different shifts in the market.

TL;DR: Now is the time to push your advantage - if you have the ability to increase your budgets or take advantage of other companies pulling back their spend, do it - it’ll help you gain market share.

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