Today we start to cover social media - how do you know when to improve your presence, whether there are any businesses that don't need it, and how you should think about it. Bobbie has plenty of thoughts on this topic, so expect this to be just a starting point.

Synthesis CEO Bobbie Goheen is expert in focusing top-management dynamics on a shared vision, specific goals and creative collaborations to achieve them. She has done this for Fortune 100 corporations, clients large and small and across a range of enterprises here and abroad. Frequently called to speak on Leadership and Organizational Culture she can be reached at [email protected].

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Music: The Time to Run by Dexter Britain