Does the technology in your company empower RevOps? In this episode, Frank Cowell and Joseph Freeman talk through the 5 technology categories your organization must have in place to support a RevOps strategy. The five categories of technology include: 

1. Service Software 
2. Sales Software 
3. Marketing Software 
4. Middleware 
5. Reporting/Dashboarding Software 

Only through the collection of these software applications can your company begin to create an accurate and actionable overview of your entire customer journey so you can gain clarity around the experience your customer has as they move from one lifecycle stage to the next.