What is a verbal identity?

Verbal identity – it’s one of those things that you don’t hear much about, but it’s an important part of your overall brand identity. So then what exactly is it? Your verbal identity helps you stand out. It helps you get noticed. It's the focused, distinct language you use within your brand. The words you use. If you haven’t noticed, businesses express their identity through the people that work for the brand and their consumers. We call that the tone. 

You often hear about brand identity but most people don’t break it down into its three parts – the core, the verbal, and the visual. Today, we’re talking about verbal identity and if you’re building a brand, why it should be important to you.

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