When Jamie Izaks, President of Northbrook Illinois and All Points PR, joins Meg Schmitz on the Free Agent podcast to discuss taking control of your future, he highlights the importance of a good PR partner, emphasizing the need for infrastructure and momentary ambition for franchisees to reach their desired success. You will learn: 1. What strategies do good PR firms use to demonstrate the value of a franchise to potential investors? 2. What are the key considerations for franchisees transitioning to becoming free agents? 3. What are the differences between marketing for B2B and B2C businesses?