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Ep 314: Best Social Media for More Audience Reach
Sean: When it comes to online selling, is it better to have an Instagram shop or use FB Live? Have you ever sold using FB Live?
Erika: Yes, we're doing that right now.
Sean: There you go. Okay, so how was it?
Erika: Well, we tried both. We tried Instagram Live and Facebook Live. We did much better, like way better on Facebook. Our viewers on Facebook Live reached 200+ viewers, which is the highest. On average, we have 100 to 200+ viewers. On Instagram, it's lower, maybe around 30 viewers or even less.
I think it's because, on Facebook Live, you can ask people to share it in groups, to share it on their profile, to share it on different channels, as compared to Instagram Live, you can't share it anywhere else. Although if you want to try Instagram Live, what we ask our viewers is to tag their friends. Maybe they'll see the comment and join in and hop in on the live.
But yeah, when it comes to online selling, Facebook Live has more reach, although we only do it once a week. I know some people do it every day, but since our brand has an e-commerce website and all of that, we just do Facebook Live as a bonus. It's also the trend nowadays, let's try it.
But we've seen really good results. Facebook Live or Instagram Live? We go to Facebook Live. We don't do Instagram Live anymore. It's often the same people on Facebook Live. When we do Instagram Live, our regular customers will just go there, so might as well just stick to one platform, which is Facebook Live.
Sean: Are you the one selling?
Erika: No, I tried it. The first one, I was the one selling. It's a lot of effort, but it's fun. It's really fun because you get to interact with them immediately. And there was a time I was trying on the clothes, and it was tiring. I have so much respect for people who do Facebook live every day and who are willing to change clothes. It's so much work.
But no, I don't do it anymore. I just did it twice. And that was not even two succeeding weekends. I guess that was a month apart. I suggest you drink a lot of water.
Youtube: https://www.youtube.com/leadershipstack
Join our community and ask questions here: from.sean.si/discord
Facebook: https://www.facebook.com/leadershipstack
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By Sean Si
5
99 ratings
Sean: When it comes to online selling, is it better to have an Instagram shop or use FB Live? Have you ever sold using FB Live?
Erika: Yes, we're doing that right now.
Sean: There you go. Okay, so how was it?
Erika: Well, we tried both. We tried Instagram Live and Facebook Live. We did much better, like way better on Facebook. Our viewers on Facebook Live reached 200+ viewers, which is the highest. On average, we have 100 to 200+ viewers. On Instagram, it's lower, maybe around 30 viewers or even less.
I think it's because, on Facebook Live, you can ask people to share it in groups, to share it on their profile, to share it on different channels, as compared to Instagram Live, you can't share it anywhere else. Although if you want to try Instagram Live, what we ask our viewers is to tag their friends. Maybe they'll see the comment and join in and hop in on the live.
But yeah, when it comes to online selling, Facebook Live has more reach, although we only do it once a week. I know some people do it every day, but since our brand has an e-commerce website and all of that, we just do Facebook Live as a bonus. It's also the trend nowadays, let's try it.
But we've seen really good results. Facebook Live or Instagram Live? We go to Facebook Live. We don't do Instagram Live anymore. It's often the same people on Facebook Live. When we do Instagram Live, our regular customers will just go there, so might as well just stick to one platform, which is Facebook Live.
Sean: Are you the one selling?
Erika: No, I tried it. The first one, I was the one selling. It's a lot of effort, but it's fun. It's really fun because you get to interact with them immediately. And there was a time I was trying on the clothes, and it was tiring. I have so much respect for people who do Facebook live every day and who are willing to change clothes. It's so much work.
But no, I don't do it anymore. I just did it twice. And that was not even two succeeding weekends. I guess that was a month apart. I suggest you drink a lot of water.
Youtube: https://www.youtube.com/leadershipstack
Join our community and ask questions here: from.sean.si/discord
Facebook: https://www.facebook.com/leadershipstack
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