Sean: What was the biggest difference when it came to marketing your online store versus your physical store? There you go. Erika, I think that's for you. I don't have a physical store.

Erika: Marketing online is easier. It's easier because people are all online and you just have to worry about your social media accounts and your Facebook ad spending as compared to having a physical store. We did as much as giving out flyers. Can you believe that? We gave out flyers in the village and I don't even know if that worked as much. There was really no way to track unless you ask people, "Oh, how did you learn about us and stuff?"

Although I also did market my physical store through online channels, I also did Facebook advertising to lead people there within the vicinity. Yeah, I think that's the biggest difference when it comes to marketing. It's just really easier online, and it's more accessible. If you want to market for free, there are a lot of ways to do it.

Sean: Yeah. A hundred percent agree. I think marketing today, marketing is the same whether you stay traditional or digital. Marketing is marketing. It's all about getting into the face of your customer or potential customer. And right now, where are your customers? Most of them, if not all of them, are for sure on their smartphones. And when they're on their smartphones, they're digitally connected. That's why digital marketing right now is so powerful.

And imagine a lot of physical stores, even restaurants are being marketed digitally right now. There's no shame in flyering, by the way. If it works, that’s perfect and fantastic. No one should dictate how you should market so long as you are getting into the face of your potential customer that is a respectable marketing channel.

A huge difference is it's a lot cheaper marketing online. It takes a lot less people compared to when you're marketing traditionally like billboards, magazines, newspapers, TVs, radios. It's a lot cheaper. It takes a lot less effort to market online and you get to test it better because now you could run two different ads and see which one performs better.

But you can't do two different TV shows because that's going to be super-duper expensive for you. So it's a boon and it's a gift when it comes to being able to market online. It's a gift for SMBEs out there and business owners who are starting out.

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