Sean: How can I expand the reach of my business on social media?

Erika: So first off, make your social media pretty. Kidding aside. Aside from it being aesthetically pleasing because it is important right now on social media and for people to notice you, then it has to look nice.

But then at the same time, what do people get from what you post? So that people will be more interested in what you're offering. Keep posting that so you'd be able to reach the people that you want to reach on social media.

I think if you're just starting, just choose one or two social media platforms that you want to focus on, like maybe Facebook and Instagram, because you might get overwhelmed if you're going to go everywhere else. Sean, what do you have to say about this one?

Sean: I'm going to say the hard and painful truth about it, that you have to cough up money, that's how you do it. I mean, Facebook and Instagram is a for-profit platform and there is a balance that they're trying to tiptoe around. Look, a lot of people on social media, you and me included, we don't want to see a lot of ads. We don't want to see a lot of companies selling us products and stuff, right?

So how Facebook prevents that from happening is by prioritizing supposedly your personal network, friends and family, and they make sure that everything that you're going to see that's not friends and family is paid. That's it. There's almost zero organic reach now for Facebook pages and companies. Almost zero because they did it that way that you have to pay for you to expand your reach because people don't like seeing a lot of ads. They don't like being sold to. They don't like seeing irrelevant stuff on their newsfeed.

So as business owners, it's a pain for us because we want free reach. We want free stuff, free marketing, free advertising, and free placements. Sadly, that's no longer the case. But in the early days of Facebook, I've experienced that when one ad would cost you .0001 centavos. That was way back 2009.

Erika: Really?

Sean: Yeah, oh man, those were the days in which your organic reach could still skyrocket, but now you have to pay up. That's really it.

Erika: But if you want to have a really fast reach right now, try to explore TikTok. I mean, I'm just starting advertising on TikTok. I should start doing it, but I feel so old. It's so hard for me to do that. I really have to learn it since it's one of my goals this year to work on my TikTok platform.

But I've been hearing from a lot of business friends, coaches, influencers, and business owners, they have a really fast reach on TikTok. As long as you know how to do it, and it's bite-sized information so you can do a lot of things there.

00:03:19

Sean: Which reminds me, my team created a TikTok account. I tried it out. Shout out to Toni Aquino and Marvin Germo, who has been goading me on to go there. They've found huge success on that platform. I haven't yet. Let's see. You know, let's see.

I think that if you're looking for organic reach, it is one of the platforms that actually can give that for now. I mean, YouTube is also really tough now so I heard TikTok is one of the platforms that you can go to.

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