Building a fanbase is no easy task. Building one from scratch in a new city is especially challenging. That’s the challenge Clayton Ryan faced last November when he relocated to the Twin Cities from Los Angeles.

From his humble beginnings performing bar gigs in South Dakota, composing for sync in LA, and his strategic approach in the Minneapolis music scene, Clayton Ryan shares his journey's challenges and triumphs on this episode of SFTS.

Our conversation brings to light the significance of artist-fan connections, crafting a recognizable brand, and the benefits of genuine fan engagement both online and in person. With a focus on being intentional about one's target audience, Clayton shares invaluable strategies on crowdfunding, merchandise, old-school promotion tactics, and the impact of personal interactions and social media engagement on building a dedicated fan base.

Worthwhile tangents include practical advice for musicians on connecting with fans, the best open mics in Minneapolis, and gratitude towards supporters. Check out this episode for a blueprint for cultivating a dedicated audience.

Full Transcript and Show Notes

Connect with the Guest:

🔗 Clayton Ryan Instagram

🔗 Clayton Ryan Website

Featured Song

"Wild Man" by Clayton Ryan

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⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.

🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠