In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff sits down with Rob Zuritsky, President and CEO of Parkway Corporation, and Chairman of the Board of the National Parking Association (NPA). Rob shares how he’s carrying forward a 100-year family legacy while pushing Parkway into its next chapter through billion-dollar real estate projects, parking innovation, and bold leadership at the NPA. 

From childhood shifts in garages to billion-dollar towers and nationwide partnerships, Rob gets real about what it takes to lead in both the parking and real estate industries. 

Rob also opens up about family business dynamics, his vision for elevating the image of parking nationwide, and why the next ten years will be pivotal for the industry. 

Key Takeaways from this Episode: 

• From Garage to Boardroom: How growing up in the business shaped Rob’s leadership today. 
• Strategic Tech Transitions: Lessons from moving Parkway to a single, modern platform. 
• Legacy & Leadership: What it takes to keep a third-generation family business thriving. 
• Changing the Narrative: Rob’s mission to reshape the public image of the parking industry. 
• What’s Next for Parkway: Land carry funds, real estate reinvention, and national expansion. 

Episode Highlights: 

[00:00:00] Meet Rob Zuritsky: CEO, legacy leader, and real estate visionary.   

[00:02:47] Parkway’s origin story: From film reels to parking lots.   

[00:06:20] Building billion-dollar projects on old parking sites.   

[00:10:31] Family business dynamics and generational leadership.   

[00:16:00] Standardizing tech: How Parkway chose a unified platform.   

[00:22:27] Gateless vs gated: Where the industry is heading (and why context matters).   

[00:24:03] Rob’s 10-year mission to rebrand parking through NPA.   

[00:30:08] Best practices, policy, and elevating the conversation.   

[00:33:23] Real estate outlook: Parkway’s new fund and what’s ahead.   

[00:35:57] Lightning round: Poker, pride, and parking frustrations. 

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Connect with Parker Technology: 

Delivering exceptional customer experiences is what we do best. Learn more at www.parkertechnology.com 

Or email us: [email protected]