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Ep. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club
Description
For this week’s episode, Matthew and Brileigh are joined by Peacenode. Peacenode is a poster maker, brand builder, and Creative Director at Seed Club. In this episode we dive into Peacenode’s background in design and the inspirations and process behind his work. He tells us about building Seed Club’s brand and how humour and playful interventions can disrupt our expectations of interacting with a webpage. We also touch on the latest Friend Tech craze, how onchain media is social media, and why we need more dynamic means of exchange. This was a fun and laid back conversation with Peace who is one of our favourite accounts to follow these days... so we hope you enjoy this episode.
Chapters
00:00:00 Intro
00:00:49 Welcome
00:01:17 Peacenode’s background
00:05:37 Peacenode’s role as creative director at Seed Club
00:06:34 Inspiration behind brand materials developed for Seed Club
00:11:02 Creator-led branding and why brand is important for products
00:14:37 Playful interventions in web design
00:18:06 Onchain media is social media
00:21:12 Friend Tech and why we need more dynamic means of exchange
00:23:56 RAVERZ, Heaven Computer, and onchain experiences
00:26:54 Hot takes on what onchain identity means
00:28:24 Shitposting and how the internet is meant to blow your mind
00:30:42 Where Peacenode has been finding community in the bear
00:32:47 Peacenode’s career trajectory from posters to UI design
00:34:55 Marketplaces, missed connections, and vehicles for marketing
00:38:12 ENS, display names, and onchain reputation
00:41:20 Wrap-up
Topics discussed
Seed Club
The Event
Friend Tech
RevNets
Songcamp
RAVERZ
Heaven Computer
Relevant links
Follow Peacenode on Twitter: @peace_node
Follow Juicebox on Twitter: @Juicebox_Money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Sign up for the Juicebox newsletter
Browse trending projects on Juicebox
Project creator docs
Credits
Hosts: Matthew and Brileigh
Production: Matthew and Brileigh
Engineering: Matthew
Music: "EastAndW" by Romariogrande: https://freesound.org/people/Romariogrande/sounds/399354/
View all episodes
Description
For this week’s episode, Matthew and Brileigh are joined by Peacenode. Peacenode is a poster maker, brand builder, and Creative Director at Seed Club. In this episode we dive into Peacenode’s background in design and the inspirations and process behind his work. He tells us about building Seed Club’s brand and how humour and playful interventions can disrupt our expectations of interacting with a webpage. We also touch on the latest Friend Tech craze, how onchain media is social media, and why we need more dynamic means of exchange. This was a fun and laid back conversation with Peace who is one of our favourite accounts to follow these days... so we hope you enjoy this episode.
Chapters
00:00:00 Intro
00:00:49 Welcome
00:01:17 Peacenode’s background
00:05:37 Peacenode’s role as creative director at Seed Club
00:06:34 Inspiration behind brand materials developed for Seed Club
00:11:02 Creator-led branding and why brand is important for products
00:14:37 Playful interventions in web design
00:18:06 Onchain media is social media
00:21:12 Friend Tech and why we need more dynamic means of exchange
00:23:56 RAVERZ, Heaven Computer, and onchain experiences
00:26:54 Hot takes on what onchain identity means
00:28:24 Shitposting and how the internet is meant to blow your mind
00:30:42 Where Peacenode has been finding community in the bear
00:32:47 Peacenode’s career trajectory from posters to UI design
00:34:55 Marketplaces, missed connections, and vehicles for marketing
00:38:12 ENS, display names, and onchain reputation
00:41:20 Wrap-up
Topics discussed
Seed Club
The Event
Friend Tech
RevNets
Songcamp
RAVERZ
Heaven Computer
Relevant links
Follow Peacenode on Twitter: @peace_node
Follow Juicebox on Twitter: @Juicebox_Money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Sign up for the Juicebox newsletter
Browse trending projects on Juicebox
Project creator docs
Credits
Hosts: Matthew and Brileigh
Production: Matthew and Brileigh
Engineering: Matthew
Music: "EastAndW" by Romariogrande: https://freesound.org/people/Romariogrande/sounds/399354/