Juan Alanis, co-founder of <a href='https://www.bigoaktreemedia.com/'>Big Oak Tree Media</a>,  talks about  keys to successfully reaching Houston's Latino population and why businesses should steer away from "Latinizing" their messages and products. Small Biz Insider is presented by <a href='https://www.bcbs.com/'>Blue Cross Blue Shield of Texas</a>.

Juan Alanis, co-founder of Big Oak Tree Media, talks about keys to successfully reaching Houston's Latino population and why businesses should steer away from "Latinizing" their messages and products. Small Biz Insider is presented by Blue Cross Blue Shield of Texas.

Juan Alanis, co-founder of <a href="https://www.bigoaktreemedia.com/" rel="noopener noreferrer">Big Oak Tree Media</a>,&nbsp; talks about&nbsp; keys to successfully reaching Houston's Latino population and why businesses should steer away from "Latinizing" their messages and products. Small Biz Insider is presented by <a href="https://www.bcbs.com/" rel="noopener noreferrer">Blue Cross Blue Shield of Texas</a>.

Ep 32: Effectively Engaging Houston’s Dynamic Latino Market

The Small Biz Insider podcast is part of a digital series from the Greater Houston Partnership, where we highlight the innovative business owners, entrepreneurs and leaders of the greater Houston area, making a big impact in the small business community. Small Biz Insider is presented by <a href="https://www.bcbs.com/">Blue Cross Blue Shield of Texas</a>.

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The Small Biz Insider podcast is part of a digital series from the Greater Houston Partnership, where we highlight the innovative business owners, entrepreneurs and leaders of the greater Houston area, making a big impact in the small business community. Small Biz Insider is presented by Blue Cross Blue Shield of Texas.

The Small Biz Insider podcast is part of a digital series from the Greater Houston Partnership, where we highlight the innovative business owners, entrepreneurs and leaders of the greater Houston area, making a big impact in the small business community. Small Biz Insider is presented by <a href="https://www.bcbs.com/" rel="noopener noreferrer">Blue Cross Blue Shield of Texas</a>.

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Ep 32: Effectively Engaging Houston’s Dynamic Latino Market

Ep 32: Effectively Engaging Houston’s Dynamic Latino Market