What processes dictate the quality assurance of marketable products?

On this episode of Built On Strategy, we are joined by Dagmar Ebaugh, Head of Social Media Strategy and Operations at UL. We discuss the massive operation referred to as TIC (testing, inspecting, and certification) that qualifies products on a global scale as functional, safe, and faithful to its representation. As the leader in charge of brand maintenance for such a complex product on a variety of different platforms, Dagmar is faced with many challenges in presenting a consistent brand message across unique global markets. In a rapidly evolving technological manufacturing environment, there are constantly new safety requirements that need to be met. Breakthroughs in Bluetooth technology demand cyber security testing, new battery types similarly call for rigorous testing due to the current energy potential available. With an infinite amount of variables, UL establishes and upholds homogenized standards that products around the world need to meet before they are sold.