The Leaders Path

EP-32: How do I use Linked In to achieve my personal goals? - Michael Yublosky

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Michael Yublosky
Who is Michael Yublosky

Michael Yublosky retired from corporate America after a successful 30 year direct sales and marketing career. Yublosky’s time is now divided between consulting and doing volunteer work.

Since 2009 Michael has coached small business owners and executive job seekers in using Linked In to network and market their businesses or themselves. He focuses on the importance of using relevant keywords and organic search techniques.

Yublosky’s formula for success on LinkedIn and the Internet is: target market, establish your brand, increase your visibility and get found!  His Web site is DIYWebJem.com where he freely shares what he has learned about Internet marketing.

Michael teaches business leaders how to use Linked In to achieve their personal goals and business goals by using several key techniques and truths.

B 2 C Marketing

Not a sales tool for Business to Consumer

Good for Referral Sources

Good for Sourcing

Secrets to Linked In (there are none)

Relationship building tool - It's a long-term process

Build relationships

Establish your credibility

Step by Step Process

"I have it down to a science."

Trust the Process - John Fox, Coach - Chicago Bears

Trust the Process, Stay the Course - Michael Yublosky added to John Fox's thought.

  1. What's your plan? - What do you want to do? Who do you want to talk to? What do you want to get found for? What sets you apart?
  2. Getting Proper Keywords
  3. Check out competition
  4. Build a Network - It's know who you know, it's who they know
  5. Raise Visibility - Do after completing the above. Depends on you. Publishing on Linked In
  6. Publisher -
    1. Searchable on Google.
    2. Use proper keywords.
    3. Use Markup Language.
    4. Look at analytics
    5. Target Marketing - via search, seek out and converse with the people.

      6.  

      The Key is Goals
      • Know what you want, Where you want to go.
      • You have to understand the proper selection of relevant keywords. Relevant to your market and to you competition.
      • You have to make a commitment. Do the grunt work, spend the time to do it right.

        •  

        What Quote Hangs on Your Wall

        If it is to be, it's up to me.

        ~~ William H. Johnsen

         

        What Habits Do You Use for Success
        1. I review my goals regularly.
        2. Disciplined
        3. Have a To Do List and follow through on them.

          4.  

          Parting Words of Wisdom

          "Trust the process and Stay the Course"  -- Michael Yublosky

           

          Cell Phone: (847) 209-6335  Call or Text

           

          Michael on Linked In

           

           

          Michael on Twitter

           

           

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          The Leaders PathBy Tony Woodall
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