What does it really take to grow generosity in 2025?

In this episode of The Responsive Lab, co-host Scott Holthaus sits down with Carly Berna, Fundraiser in Residence at Virtuous, and Gabe Cooper, CEO of Virtuous, for an in-depth conversation about the newly released 2025 Virtuous Nonprofit Fundraising Benchmark Report.

You’ll learn why these seven KPIs matter more than ever, what the data reveals about donor loyalty and mid-level giving, and how nonprofits can turn these insights into action, without overwhelming their teams.

New this year:

    • “Days between first and second gift” metric

    • Ready-to-use board deck and health check tools

    • Real customer stories woven throughout

📥 Download the full report: https://virtuous.org/resource/nonprofit-benchmark-report-2025

The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Tom Meintzer and producer Riley Young.