Everyone on the internet is “building a brand.” But very few are building one that can actually scale, sustain, and stand on its own without constant content, chaos, or personality-driven sales.

In this episode, I’m breaking down the real moves I’m making behind the scenes to build Maven Mane — a luxury, product-based beauty brand — into a million-dollar company from scratch. No investors. No paid ads. No shortcuts.

We cover:

• How I’m structuring my team for scale (before the traffic hits)
• The simple, low-cost systems we’re using to build operational excellence
• What it actually means to design a customer journey that sells for you
• Why company culture is more important than product packaging
• How I’m using my personal brand to build real brand equity
• What we’re doing instead of relying on ads, viral content, or launch drama

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