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Ep. 32: Strengthening Talent Attraction and Experience Through Academic Branding
What if your institution had a program that helped faculty promote themselves? What would that possibly mean for your employer brand? Maya Demishkevich has been working on such a program to boost both the value of faculty and the value of the institution.
On this episode of “I Wanna Work There!” Maya will share three things:
- A description of academic branding
- How to determine the best channels to communicate faculty members’ brands
- How HR teams and/or marketing and communications teams can measure the success of these efforts
Guest Name: Maya Demishkevich/Chief Marketing Officer/Carroll Community College and Host/”The Hidden Gem”
Guest Social: https://www.linkedin.com/in/mayademishkevich/
Guest Bio: Maya Demishkevich is a distinguished marketing and communications professional, currently serving as the chief marketing officer at Carroll Community College and the host of the Enrollify podcast, “The Hidden Gem.” With over 15 years of experience in higher education marketing, Maya has developed a reputation for excellence, particularly in the realms of digital media and education marketing. Her expertise extends to leveraging academic research and industry best practices to drive success in various marketing initiatives.
Under Maya's leadership, the marketing and creative services team at Carroll Community College has achieved significant recognition for their innovative and impactful work. The team's efforts have been honored with six Medallion Awards from the National Council for Marketing & Public Relations (NCMPR), showcasing outstanding achievement in design and communication. These accolades include three Gold Awards, one of which celebrated the redesign of the College's website for its user-friendly interface and vibrant portrayal of campus life, significantly enhancing the institution's online presence and accessibility.
Maya's strategic approach to social media and marketing has been instrumental in addressing challenges related to content development and engagement, setting a standard for excellence in community college marketing. Her work not only supports Carroll Community College's strategic goals but also positively impacts students' lives by highlighting the value and opportunities offered by the institution.
- - - -
Connect With Our Host:
Eddie Francis
https://www.linkedin.com/in/eddiefrancis/
https://twitter.com/eddiefrancis
View all episodes
By Eddie Francis
5
77 ratings
What if your institution had a program that helped faculty promote themselves? What would that possibly mean for your employer brand? Maya Demishkevich has been working on such a program to boost both the value of faculty and the value of the institution.
On this episode of “I Wanna Work There!” Maya will share three things:
- A description of academic branding
- How to determine the best channels to communicate faculty members’ brands
- How HR teams and/or marketing and communications teams can measure the success of these efforts
Guest Name: Maya Demishkevich/Chief Marketing Officer/Carroll Community College and Host/”The Hidden Gem”
Guest Social: https://www.linkedin.com/in/mayademishkevich/
Guest Bio: Maya Demishkevich is a distinguished marketing and communications professional, currently serving as the chief marketing officer at Carroll Community College and the host of the Enrollify podcast, “The Hidden Gem.” With over 15 years of experience in higher education marketing, Maya has developed a reputation for excellence, particularly in the realms of digital media and education marketing. Her expertise extends to leveraging academic research and industry best practices to drive success in various marketing initiatives.
Under Maya's leadership, the marketing and creative services team at Carroll Community College has achieved significant recognition for their innovative and impactful work. The team's efforts have been honored with six Medallion Awards from the National Council for Marketing & Public Relations (NCMPR), showcasing outstanding achievement in design and communication. These accolades include three Gold Awards, one of which celebrated the redesign of the College's website for its user-friendly interface and vibrant portrayal of campus life, significantly enhancing the institution's online presence and accessibility.
Maya's strategic approach to social media and marketing has been instrumental in addressing challenges related to content development and engagement, setting a standard for excellence in community college marketing. Her work not only supports Carroll Community College's strategic goals but also positively impacts students' lives by highlighting the value and opportunities offered by the institution.
- - - -
Connect With Our Host:
Eddie Francis
https://www.linkedin.com/in/eddiefrancis/
https://twitter.com/eddiefrancis