In this episode Benji discusses how and why all-in-one softwares, such as Housecall Pro or Service Titan or Stripe, can be used to drastically scale any business model. 

At the end of the day, 'the only rust free product / service is customer value.'

The more frictionless our interactions with employees and customers, the more enjoyable experience it is for everyone. 

The better we make the experience for the customer, the more likely they are to remember us and ultimately the more likely they are to voluntarily  refer us business. 

It all comes down to how we make the customer feel. 

One. 

@benji.copeland