Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion.  In this episode, we’re going to uncover some of the general misconceptions people have about marketing, how positioning and representation are just as important as creating awareness, and explore how some strategies can be counter-intuitive, in both positive and negative ways.    Ep 324 Shownotes: