When Patrick Kagan's mentor challenges him to think differently, he rises to the challenge and, through the art of differentiation, goes from losing business to creating a category of one and ultimately secures the opportunity he had been striving for. In this episode, you will learn: 1. Exploring the concept of creating a "category of one" to stand out from the competition in a crowded marketplace. 2. Uncovering the power of differentiation as an action, and not just words, to manifest a reality of being distinguished from everybody else. 3. Examining the importance of hating one's pain to turn it into a positive, and the motivation it can give to create a lasting impression.