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People often don't know what they want to gift or be gifted

Qualifying factors gifts:

• Do they Drink?
• Are they young or old?
• Do they travel?
• Are they family people?
• Do they entertain at home?

What NOT to gift

• Alcohol: with growing cultural diversity, many people may not drink
• Knives: some cultures consider a knife bad luck
• Towels: in some cultures, towels are used to cover coffins
• Certain numbers or number of items: may be considered bad luck
• Sometimes a bad gift is worse than no gift at all

What to gift

• A gift of permanence: even the nicest bottle of wine will be gone once it is finished
• Something that can sit in a marketing space will then put the company name in places where the gift is used 

Make sure the dollar you spend generates a return on investment – promotional items often end up in a cupboard or in the bin

Gifting to close deals – can come across as bribery, use caution

Gifting as strengthening customer loyalty – when done appropriately, this is effective

Bev's ABC to gifting

A: Are you kidding!? – a gift that really doesn't reflect the value of the customer and their purchase

B: Beyond ridiculous – too much money spent, feels like overkill and maybe makes the customer uncomfortable

C: Comfortable – The gift has clearly had some money and thought put into it but the client doesn't feel a need to check the price of it.

Hermetica flowers:

Is a corporate gift tax deductible?

Generally, gifting is a case by case subject.

Whether gifts are considered entertainment or not, and whether the gift is for clientele or staff, can all affect whether they are tax deductible 

How much should I spend on a corporate gift?

Bev recommends 0.02% of the selling price in real estate

Minimum of $50 per person